brand design:
Direct Ink DTF PLUS
Tools: Illustrator, PhotoShop
skills: Logo design, package design, advertising
Story: My Task was to Update the Direct Ink line for their new formula. To stand out against other generic brands, I planned for the redesign to convey the innovation and industrial-quality formula that Direct ink offers. I used a combination of thin, precise fonts with strong, bold fonts for easy to read hierarchy. Once the labels were completed, I carried the colors and fonts over to the advertising material to great effect.
